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customers want, what they don’t like, and AUTOMATE & OUTSOURCE you work with them where they can hand
what you could do better. Hopefully you WHAT YOU CAN out offers for your business and you can
can take criticism well, and you should. But do the same thing for them? One thing
ultimately, it’s our customers who pay the Don’t try to do everything in the business. that we’re starting to do a lot of is send
bills, and you should find out from them The accounting, ordering, scheduling out email blasts for other companies, and
what it is that they like, dislike, or what they – there’s a lot of little tedious things. they’re doing the same thing for us. So
would like to see you do to improve the Accounting isn’t tedious, but if that’s it’s kind of like a joint venture partnership
business, or just new things that you could very time-consuming, hand that stuff off where you’re just giving each other more
bring to the table. Because again, giving to an accountant. Ordering – have your exposure for free, and you’re saving a lot
the customers what they want is what it’s manager do your ordering. I don’t do any on marketing dollars. Also find sponsors for
all about. It’s not what we want. And there ordering. I don’t do any scheduling. All that certain events that you’re doing. If you’re
are things that you can ask about: obviously stuff can be done by managers to take doing this big event and you’re running
promotions, specials, and how’s the over. Your social media postings, putting it online for several weeks and you’re
service? That’s a very important one. The stuff on Facebook and Twitter – all that running Facebook ads or Pay per Click ads
atmosphere – is there anything we could stuff can be done by managers. You don’t or whatever you’re doing, if you put that
do to change the atmosphere? Is the music have to do that kind of stuff. You need to sponsor on there and you give them a ton
too loud? Are we playing the wrong music? focus on growing the business, working of exposure, and if you’re capturing leads
And then also ask about competition. One on the business, and not working so much online – say you’re taking people to a lead
question I really like to ask is why do you in the business. And that is ultimately, capture page to sign up for this promotion
choose one bar or restaurant over the definitely going to make you a better bar or to win something or whatever, you could
other? And what you will see when you restaurant owner. have emails from that company go out
ask this, and I highly suggest you three, four, five, six, seven days later
do this – even just send it out in an with their offer to people who’ve
email if you need to or ask the next “Everyone here has the sense signed up. So there are a lot of
50 customers that you see – but that right now is one of different partnership opportunities
what makes you choose one bar or that you could do there, and then
restaurant over the other? And you those moments when we are they pay you $500 bucks, or maybe
will see that it’s atmosphere, service, influencing the future.” they pay you $250 bucks, whatever
and cleanliness. It’s not about price. it is. But if you can get a couple of
Five or 10 percent of people might Steve Jobs sponsors to do that, you can get
say price, but most people would $250 or $500 here and there, $500
rather pay an extra 50 cents, a or $750 bucks. That can cover the
dollar, or two dollars more for a meal or a ACCEPT CHALLENGES costs of, for example, let’s say we’re giving
drink if they’re going to go somewhere, feel away a 60-inch TV or something like that.
comfortable, and get good service. What you learn, put that into action, So you can get a lot of costs covered by
because there are always going to be forming partnerships for your promotions,
EXERCISE challenges. There are always going to in exchange for extra exposure for their
be bumps in the road. I hit them all the business.
Exercise is important because you’re going time, in the bar business and even in
to feel more energetic, and you’re also going the marketing business. But when you TRY NEW APPROACHES AND
to get more done. I used to go to the gym can accept challenges, you learn from NEW STRATEGIES
around five o’clock, and I would try to do all mistakes, and you learn from things that
my work during the day, but recently I started you do. And ultimately, you learn how to This is really important, and marketing
going to a trainer. And I’ve been going at do things differently and become better at would be by far the number one thing in
nine o’clock in the morning, and I have seen those things. So accepting challenges and which to try new approaches and new
a huge, huge difference in my productivity accepting your fears is ultimately going to strategies. Marketing is really one thing
from doing that early in the morning. I’m also make you a better bar or restaurant owner that can lead to major breakthroughs in
going to bed earlier at night, so I’m getting up as well. your business. It was one of the things that
at about five in the morning. I get some work was a major breakthrough for me when I
done, I go to the gym, and I come back. And I FORM NEW PARTNERSHIPS was a struggling bar and restaurant owner.
just feel a lot more energetic, especially after I didn’t know anything about marketing,
that hot shower, and I’ve noticed I get more This is very important. Tanning salons, and I reached out for help. I went to
done. So if you exercise and get that going, doctors’ offices, grocery stores, cleaners – experts, and that’s what helped me double
that will also help you become a better bar or who around you is also selling their service my business. And it was all from trying new
restaurant owner. or product to others in your area? How can approaches and new strategies. But it’s

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