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They got into the business because it You must track your marketing and tactics because it’s ALWAYS changing.
sounded fun, easy, etc. Then, they are ones measure what’s working and what isn’t. With you owning a bar or a restaurant and
at their bar drinking their product with their Whatever is LOSING you money, you must all the jobs you have to do your overlook, it
friends. Not a good recipe for a successful STOP. Or at the very least, test a new offer doesn’t make sense for you to try to learn
business. to see if that works. But if you keep losing 10 different marketing strategies that are
at the same thing over and over, you’re in changing on a monthly basis. Instead, hire
You have to focus on the customers more for a long frustrating life in this business. that out to a manager or consultant and
than anything else and give back to those focus on what you do best - providing a
who give you the most business - loyalty Once you know what works and what great experience to your customers!
programs are perfect ways to do this. doesn’t, your stress levels drop dramatically
& your income soars. LESSON 8 – ADVERTISING
You need to also focus on helping out ISN’T ABOUT LOOKS &
charity organizations. What can you do for LESSON 7 – KNOW THE WINNING AWARDS
others to help them make more money? DIFFERENCE IN TACTICS &
What can you do for other businesses in STRATEGY THEN FOCUS ON Lesson #9 is critical to all the other lessons
your area to get more customers? Reach STRATEGY! here. So many owners focus on advertising
out to some businesses you know and say, their specials. Slap on a logo, an image of
“Hey what kind of offer or deal can I offer the special or promotion, let them know the
my customers to do business with you? I’d There’s a bunch of different ways you do day and price, “like us on Facebook” logo.
like to bring you some business and I’d love the same strategy, which these different
to give my loyal customers incentives for ways are called tactics. Example, if you’re This is BAD advertising because it’s what
doing business with me. everyone else does in your area. You
don’t stand a chance to stand out in
“Do you get a better response
That’s free marketing for this the crowded marketplace, and there
business owner and if he’s smart, when you say spend $25 and is no incentive or urge to get your
he’ll focus on Lesson #2 with his get $5 back? Or do you get customer to do business with you.
offer.
better results when you say Advertising has one sole purpose
What do you think this business come in with a group of 4 and and that is to make a sale. And
owner is going to think of you? get 2 free appetizers?” to make that sale, you must
What do you think the charity persuade them on why your offer
organization is going to think of you or promotion will BENEFIT them,
for WANTING to help them? And what do strategy is to try building up your wing either with value or with experience.
you think the community is going to think night on Wednesdays, you can target men
of you for helping this charity? and only men with direct mail, Facebook, Bottom line is if your marketing doesn’t
Twitter, etc. persuade customers to do business with
LESSON 6 – TEST & MEASURE you, if you can’t convey reasons to why
they should do business with you over the
When you’re marketing your business, competition, your marketing dollars don’t
figure out what offers work better than However, as the business owner who stand a chance.
others and measure the results. Do you wants GROWTH, it’s your job to study,
get more people taking action when you learn, and master STRATEGY. Not to only If you have any of your own restaurant and
do a percentage off on the entire tab? Or master the tactics. Too many owners focus bar marketing lessons you’d like to share,
do you get a better response when you say on the tactics within their business and please click here and leave a message
spend $25 and get $5 back? Or do you get it’s what drives them insane and out of under the article.
better results when you say come in with a business because they
group of 4 and get 2 free appetizers? lose focus on strategy.
WRITTEN BY: NICK FOSBERG
Test different marketing medias. Do Example, it makes a www.barrestaurantsuccess.com
you get more offers redeemed through lot more sense to pay President Bar & Restaurant
Facebook? Or do you get more through the someone to stay up to Success
newspaper? date on social media
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