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8 RESTAURANT MARKETING LESSONS

I’VE LEARNED FROM EXPERTS

For the last 6 years of being a marketing junkie, I’ve learned from a lot of

different experts. Through books, $2,000-$5,000 courses, seminars, &

$10,000 one on one coaching days.

From learning from all these different mentors and experts, going through

my own trial and error to figure out what works and what doesn’t within the

bar and restaurant business, I’ve completely changed my mindset on how to

be successful in this industry.

HERE’S 8 RESTAURANT MARKETING LESSONS I’VE LEARNED…
AND YES, THESE APPLY TO BARS, NIGHTCLUBS, PIZZA PARLORS, ETC

LESSON 1 - MUST BRING doing the same things. Come up new? Hell no. But you can maybe start

THE NEW with something totally new, different, featuring other recipes of tacos. You
unique, and fun that will get people can maybe start trying multiple salsas.
our most loyal customers get to leave their favorite go-to place and
Y tired of the same old food check you out. LESSON 2 – FOCUS ON THE

items, the same specials, and FIRST TIME SALE & DIE
the same promotions. You must be able No, it’s not easy to come up with new
to change and bring new ideas to the promotions all the time. Business, in If you’ve been following me for a while,
table. You don’t want to bore them or general, is not easy. But if you put your you know my go-to marketing strategy
they’ll start looking elsewhere. mind to it and ask the right questions is capturing leads, capturing people’s
from staff and customers, it actually information for offers and giveaways. I
This is true for attracting new becomes pretty easy. do this with what I call a “Lead Magnet.”
customers as well. The more new
things you have going on, the better One thing I will point out, let’s say for A lead magnet is a valuable offer that
your chances are at attracting new example you have a taco Tuesday going gets someone to hand over their
customers. Most bars and restaurants and it’s packed and it’s always packed. information in exchange for your
in a given area are all pretty much Do you change that to something valuable offer. My lead magnets are

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