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NOT to make any money on the front
         end. It’s about acquiring new customers
         at a breakeven standpoint, getting them in
         the door, giving them the best experience
         I possibly can, and then banking on
         their great experience and my follow-up
         marketing to bring them back.


         Some owners understand that loss leaders
         or breakeven offers can get new customers
         in the door, but what they lack is a
         follow-up system that will turn those new
         customers into a loyal customer who could
         spend $3,000-$5,000 or more per year
         with you. It’s critical that when you focus
         on the front end to acquire new customers,
         you have an automated system in place          $5? $100? $500? I’d spend $1,000!              more. Some which brought 300 or more
         to build instant trust and credibility with                                                   people in the door over a 4-5 hour time
         them. You can read about how I acquire         So if you can outspend your competition in     period, resulting in thousands in extra sales
         and retain customers for my clients here.      GREAT, targeted advertising, with the right    and hundreds of new customers.
         It’s 6 videos with transcripts. Might take     new customer acquisition strategies, your
         you an hour but it’s a game changer.           speed of success and growth is FAST! Keep      If you’ve had parties or events at your
                                                        in mind, you must have a plan in place to      bar or restaurant, you know exactly what
         The bottom line is if you focus your growth    recoup how much you spend, if not, you’ll      I’m talking about. So you should make it
         on making money on the front end, you’re       lose your ass!                                 a priority to have a way to consistently
         going to struggle.                                                                            book parties and events. If you’re doing a
                                                        What I do with all my clients is we go         birthday offer to customers, screw the free
         The front end is all about getting a           AGGRESSIVE on acquiring customers, we          meal! Even if it’s steak and lobster!
         customer, not about making money from          outspend the competition, we make more
         that customer. The front end takes care of     valuable offers than the competition, and      If You Haven’t Seen This… You Should
         your acquisition costs, while your profit is   then for them to get those offers, they
         on the back end. If you take your eye off      are placed in a follow up system that is       Focus on big ticket sales and get them
         the front end, your business will struggle.    designed to turn that new customer into a      to bring 20-50 people in the door. In my
                                                        lifer. If you’re interested in knowing more    “Solution” video, I reveal how 6 different
              LESSON 3 – LESSON #2                      about how to actually do that, click here.     clients of mine made between $8,160.46
           DETERMINES THE SPEED &                                                                      to $59,625 in sales from sending out just 3
            SIZE OF YOUR GROWTH &                        LESSON 4 – ALWAYS HAVE A                      e-mails for party offers. If you haven’t seen
                        SUCCESS                                   BIG TICKET SALE                      it yet, you can click here. I put this video
                                                                                                       up and take it down throughout the years
                                                        When I was a struggling bar owner, this        because it’s how I get new private clients.
         If your bar or restaurant is stuck, not        lesson is what brought me the fastest          Just being honest with you but it’s a great
         growing, and you want the fastest path to      growth in my income, which was only            25-minute video and it shows you step by
         success, here’s how to make that happen.       possible with lesson #2, lead capture and      step how they did this.
                                                        being aggressive with my offers.
         In lesson two, I talked about the fastest                                                          LESSON 5 – THE MORE
         way to acquire customers and that’s to         Lesson 4 is to make sure you create ways         YOU GIVE, THE MORE YOU
         out-beat your competitions offers with         to sell $500-$1,000, $1,500 or more                            RECEIVE
         breakeven offers or even going negative.       packages. What do I mean? Group events
         Then betting on the fact you can turn them     and party packages. Why focus all your         Business isn’t just about putting money
         into a loyal repeat customer.                  marketing dollars and energy trying to         in your pocket. Business is about serving
                                                        get one or two or four people in the door      others. I’d say most restaurant owners
         If you know your most loyal customer comes     when you can market party packages for         get into the business with the mindset of
         into your bar, 5 days a week, and spends       groups of 20-50 or even 100 or more.           serving others and taking care of others.
         $20 with you each time, that’s a $5,200 a                                                     But I wouldn’t say most bar owners get
         year customer. How much are you willing to     Over the last 6-7 years, I’ve held over 100    into the business with that mindset. I’ve
         spend to get that $5,200 a year customer?      benefits and retirement parties of 100 or      met and talked to many of them.



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