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Monthly

National Chicken Month

This is the perfect opportunity to bring your customers new menu
items with chicken.

You could come up with a special menu for the entire month that
consists of 4-6 new recipes, new menu items.

One way to target market to people who eat chicken is through
Facebook! Within the Power Editor in Facebook, you can target people
based on their purchase behavior. So if you wanted to run ads to
people who are buying chicken at the store, you can do that! What
better target market could you go after besides your current customer
list?
Another promotional idea that would work for a bar could be a chicken
wing eating competition. This would be the perfect time of year to run.
Come up with some prizes, take video of the event, and post it all over
social media. This would be fun and entertaining which is exactly what
the bar crowds are looking for.

You could also turn this entire promotional idea from Chicken specials
to beef specials. Get a little comical within you marketing and tell
your customers that your running burger specials or whatever it might
be, because it’s National Chicken Month and you believe they deserve
a break! You could run a simple e-mail promotion for any other kind
of meat special and the reason why you’re running it is because you
believe the chickens need a break!

Little League Month

If you own a restaurant offer group deals when a little league
team comes in. Something like 20 percent off on their tab. You
could do free ice cream.
Contact the local little league organizations that put these
teams and tournaments together and let them know you want
to celebrate their month with special offers and discounts for
all their teams. See if you can mail something out to all the
parents or the coaches of the team. You could also do a press
release and send it out to the news.

That’s definitely newsworthy that, “Hey, we’re doing X, Y and
Z, giving 20 percent off to all the little league teams for this
month because it’s considered to be Little League Month.” You
can get a lot of free exposure for that and build a lot of trust
credibility within your marketplace for that.

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