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Strategy Is Everything - Where The ROI Is Maximized!

When people are clicking on my ads and hitting my landing page, I have what is called
a “Re-Targeting” pixel on my web page from Facebook and Google. What this “Re-
Targeting” pixel does is it tracks that persons computer and Facebook and Google will
build a list of all those people in their audience targeting for ads. Think of this as lead
capture / list building, but now you’re just building a list of customers who hit your page
and you can re-market to only them in the future with ads which gives you a higher ROI.

For example, lets say you’re driving traffic from Facebook, Instagram, Newspaper, Radio,
etc, etc, to your lead capture page for your offer that is for FOOTBALL. But only 60% of

the people opt in and sign up to redeem. You lose out on the other 40% you spent money
marketing to, who you DID grab their attention, you DID peak their interest, but they
didn’t take action. NO! You don’t lose out when you have the retargeting set up because in
the future you can target those other 40% , along with the 60% who did take action.

The Big Idea

I know this stuff can be a little confusing to some and it should be if this is your first
time learning about “re-targeting” because it’s a VERY new strategy. The idea to this type
of promotion is you’re building a segmented customer list of football fanatics that you
can RE-MARKET to in the future! Meaning you’ve already spent money to acquire a

list of customers / prospects to target that you know GUARANTEED have an interest in
football promotions at your bar or restaurant. How is this guaranteed? Because nobody
is going to waste their time clicking on your ad or going to your website if they have no
interest in your business or your offer. Makes sense right?

So now if you have 300-500-1,000 people from your September promotion who have
hit your website and or opted in, you can continue to send them offers, updates, and
invites to football related promotions all year long. Super Bowl, playoffs, etc, etc. You can
literally spend $20-$25 targeting these perfect customers for follow up promotions with
e-mails, re-targeting banner ads, Facebook ads, and even texting if you get cell number.

You’ll make way more money and get a 10x better ROI focusing on marketing to the
perfect audience, rather then marketing to the masses, spending a boat load of money,
and only hitting a tiny fraction of the people who want what you have to offer.

Want A Lead Capture Promotion, 100% Done For You, With Re-Targeting Set Up? Send me an E-mail to
nick@BarRestaurantSuccess.com. We Can Usually Get These Up And Running For You Within 72 Hours.

www.BarRestaurantSuccess.com

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