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Cheese Pizza Day - 5th



                                                     This is the perfect opportunity to run a new pizza special. Run
                                                     something really cheap just to get people in the door but make
                                                     sure you tie restrictions on to order another appetizer or minimum
                                                     beverage purchase.
                                                     I’m always willing to give a great offer at times, but I never allow
                                                     anyone to take advantage and have water and leave. My goal with my
                                                     marketing is to repel the people who are ONLY looking for a discount
                                                     and not willing to spend money on other food items and drinks. That’s
                                                     just me. Some could argue that those people could say good things
                                                     about your on social media, write a great review, come back for pizza
                                                     another time, and all this is true, but for me in my market, I haven’t had
                                                     luck with the coupon cutters coming back.


        Swap Ideas Day - 10th



        I’m a firm believer in always asking staff and customers for their opinions. I’m
        always asking in e-mails and at meetings “What could we do different, what ideas do
        you have that you think would work, what have you seen other bars and restaurants do
        that has worked that we haven’t tried?”

        Best way to go about this is send out a e-mail to your list with a subject line
        saying - “Want To Swap Ideas?” This type of subject line is going to arouse their
        curiosity and get them thinking “What they hell is he talking about? I gotta find
        out!” Which this gets them to open the e-mail.
        In the e-mail you tell them the reason why you’re sending them this e-mail which
        is because it’s “Swap Ideas Day” and you’re looking for promotional ideas from
        your customers. It’s that simple and you’ll get a ton of great feedback.

        We are NOT in this business for ourselves. We are in this business for OTHERS. Our
        customers! Give them what they want and they’ll keep coming back for more.







                                                 9/11 Remembrance



                                                 This isn’t a promotion, but just do some kind of social media post to
                                                 show that you care, show some goodwill, show some support. People
                                                 like that. Again, it builds trust, credibility, and  relationship with the
                                                 community around you.








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