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18 Bar & Restaurant

Promotions For September

I’ve got a ton of great promotions to share with you for September. We’ve got football starting, kids are
back in school, the summer festivities and vacations are coming to an end, which means people are going
to start flocking back to their favorite bars and restaurants.

How To Kick Off A Profitable Football Season

Football season is a big money maker for bars, even restaurants who do carry out. I’m
going to give you a football promotion you can kick off in September, whether you own
a bar or restaurant, that will benefit you and make you profits all season long.

The number one thing I teach and preach every day of my life is lead generation.
Capturing people’s information in exchange for a valuable offer. The reason for this
is simple - these are the most profitable people in the world to market to again in the
future - they’ve already told YOU they WANT to do business with YOU or they wouldn’t
have given you their e-mail or phone number.

So what I do at the beginning of every Football season is launch a Facebook ad

campaign targeting men, who like NFL football, that have an interest in bars and
restaurant, and who live within 3 miles of my bar. My ad will then need to grab the
attention of this target audience - “Attention Football
Lovers….” and then you’d state your persuasive message that
gets them to click a link within the ad to get them over to
a lead capture page to get your offer when they fill out their
information. I always like to do a 20-25% off offer for groups
of 2-4 people to get more people in the door. Increase the
average ticket value.

To add to this ad, you’d want a image that attracts the eye’s of
these men. I typically use some good looking girls in referee
outfit and a football in their hands.

www.BarRestaurantSuccess.com

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