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7) USE TRENDING HASHTAGS

Who: Five Napkin Burger

What: When social media was abuzz with
the “Blizzard of 2015” hitting the east coast
this year, Five Napkin Burgers chimed in on
Twitter using the already trending hashtags
and a photo of one of their delicious burgers.

Why its awesome: Jumping on topics that
are already trending on social media is a
great way to increase exposure for your
posts, especially if you have a clever take
on the topic. Marketers call this strategy
“newsjacking” and use it as a way to be seen
by everyone following the popular trend.

8) HOST SOCIAL MEDIA CONTESTS

Who: Capriottis

What: Everybody loves free sandwiches! Capriotti’s
uses fun games like caption contests for food coupons
to engage followers. They select a winner for the most
creative comment and send them a coupon to use the
next time they visit the restaurant.

Why it’s awesome: There are a million types of
contests you can run on social media. They’re quick
wins for both the restaurant and the fans. By asking
guests to participate in fun trivia questions, riddles,
fill-in-the-blanks, photo contests (see Example #3),
or caption contests, the restaurant is building rapport
with guests and encouraging engagement online.

While starting and maintaining a vibrant social media network can seem like a daunting task, the bottom line is that it’s about people.
Social platforms provide a direct line of communication with existing and potential customers. Use these examples of social media for
restaurants as inspiration to kick your business’s social media marketing into shape.

WRITTEN BY: KENDAL PEIGUSS
Originally featured on the Toast Restaurant Management Blog. Click here
to subscribe and join thousands of other restaurateurs for more restaurant www.toasttab.com
management tips! Marketing Manager for Toast 
responsible for sponsorships,
partnerships, and customer programs

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