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DIRECT MAIL MARKETING FOR

RESTAURANTS - 7 ADVANTAGES VS E-MAIL

I’m probably going to shock you with this message because you probably

know by now, I’m a huge believer in delivering value by e-mail and the web,

as I’m doing now. However, I’m a big time believer in direct mail, too and I’m

going to give you the 7 reasons why, and why you should be using it, too!

Before I get into that, let me get straight to the point.

DIRECT MAIL MARKETING of customers out from walking in your 2. Direct mail is more reliable,
FOR RESTAURANTS … doors. trustworthy – According to an Epsilon
study, 50% of consumers prefer
is NOT dead and it’s one of the The winning formula here is to use direct mail to email, 67% think direct
... best ways for acquiring new digital marketing and direct mail mail is more personal, 70% preferred

customers IF you’re using it marketing together in a systematic way, direct mail to email when it comes to
correctly. which I will share with you within this unsolicited information from unfamiliar
post. companies and 25% perceived direct
Direct mail is commonly known as junk mail offers to be more trustworthy than
mail to some, but in reality, junk mail is 7 ADVANTAGES DIRECT email.
really in your e-mail box. Think about MAIL HAS OVER E-MAIL
it. Out of all the e-mails you receive MARKETING How do you feel? Do you agree? If not,
in a day, how many do you delete? 90 ask a few of your customers and see
percent or more? 1. Direct mail has a higher perceived what they say. You might be surprised
value - It’s common that 80-85% of and you might just get that boost of
Don’t let me steer you the wrong way, your emails will never get opened. confidence to start using more direct
e-mail marketing is very lucrative and Direct mail will, at least, catch your mail to increase sales!
beneficial and MUST be part of your customers’ eyes because their mailbox
marketing game plan. Just don’t go isn’t full of 100 mailers a day. They may 3. Uniqueness - E-mail is e-mail. It
the cheap route and think e-mail and not read every single word, but the shows up in your e-box just like all the
digital marketing are the only way to go odds are in your favor with direct mail others. The only chance you really have
because if you do, you’re leaving a lot to at least get looked at. is your subject line to really stand out

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