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Originally featured in 2015 when Cinco de Mayo and
    Teachers’ Day were celebrated on the same day. This year,
     you can still create two promotions out of these holidays!



                               Cinco de Mayo Teacher Bash
































































                 oday, we are going to talk            The way the promotion will work is we         will also use Facebook ads to target
           T     about how to make your Cinco          are doing 25% off tabs for teachers           teachers in general. This way the

                 de Mayo party a bigger success        that come in and the first 50 in the          money I’m spending on marketing is
         by including school teachers!                 door have a chance to win some                ONLY showing up in front of my target
                                                       prizes! What do you think the prizes          market.
         May 5  is Cinco de Mayo, a Spanish            are going to be? School supplies of
                th
         holiday, but it’s also considered to be       course! We will have specials on              The other thing I’m doing is having my
         National Teachers’ day as well. Over          margaritas, Corona’s, Mexican dishes          staff reach out to any teachers they
         the last few years, we’ve tried throwing      as well to tie in the Cinco de Mayo           know in our area regarding the event
         Cinco de Mayo parties with Corona’s,          holiday.                                      and seeing if they’d like to help spread
         Modelo, Dos Equis on special and                                                            the word. If they can help us bring in
         then running some taco and quesadilla         Usually, I never do a 25% off discount.       10 teachers, we are going to give that
         specials but never found much success         But when I’m targeting a certain              person a $20 gift card that can only be
         with it.                                      demographic with a specific promotion,        used on another day of the week, not
                                                       I do a little higher discount to make         the day of the promotion.
         So this year, I thought why not pair          those feel special and stand
         this with National Teachers’ Day.             out from everyone else.
         Here’s what we’re doing. We are not                                                               WRITTEN BY: NICK FOSBERG
         promoting a Cinco de Mayo party but           The way that I will promote                         www.BarRestaurantSuccess.com
         we’re promoting a Teachers’ Bash and          this is obviously to my
         through the marketing messages, we            customer list through                               President Bar & Restaurant
         are using Cinco de Mayo as another            e-mail / text / website                             Success
         reason to let loose / have some fun.          / and social media, but I



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