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5) SPOTLIGHT YOUR
EMPLOYEES

Who: Mei Mei Street Kitchen

What: At the end of the year, Mei Mei was
showered with awards and recognition
for their creative ingenuity and use of
sustainable ingredients. Two of their
employees were featured in Zagat’s
30-Under-30 Awards. The restaurant gushed
about it on social media, naming names and
publicly congratulate their team.

Why it’s awesome: Profiling the people
behind any business is a great way to
humanize the experience for customers.
Whether or not your team is winning awards,
posting pictures from “behind the scenes”
or sharing funny anecdotes about the staff
can make followers feel more connected to
the business and the people that make it
possible.

6) ASK QUESTIONS TO ENGAGE
FOLLOWERS

Who: GRK Greek Kitchen

What: Improve engagement on social media
by asking fun questions and encouraging
responses. Followers are more likely to
remember the content of the post, like the
delicious froyo toppings at GRK Kitchen, if
they interact with it in some way.

Why it’s awesome: Social media is about
more than just telling your followers what’s
happening at your restaurant. It’s also about
listening to them. Platforms like Facebook,
Twitter, and Instagram are a great way
to create a two-way dialogue with your
customers. Ask questions like “fill in the blank,”
“what is your favorite item?” and “what item
would you like to see on our menu?” to inspire
followers to engage with your posts and to
interact with you rather than simply continuing
to scroll down the page.

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