Page 15 - BRS - 009

3) COMPILE GUEST PHOTOS 4) ASK GUESTS TO BE EVANGELISTS

Who: Sqirl

What: Sqirl chefs were nominated for the EaterLA Awards. They shared their
excitement and asked their followers to vote on social media. Calling out chefs by
name, Sqirl posted a candid call-to-action for fans to show their support.

Why it’s awesome: Social profiles are a direct link to your guests when they’re not
in your restaurant. If you’ve developed a personable and friendly persona online,
followers will be happy to support your business. This example is particularly awesome
because, with the help of the restaurant’s social following, Sqirl’s Jessica Koslow ended
up winning the award for best Chef in LA!

Who: Catch 122

What: This restaurant capitalized on the
fact that Instagram was basically built
for people to share photos of their food.
Using the hashtag #catch122menu, Catch
122 compiled an Instagram stream of
photos guests had taken of their food. The
gallery is also available for viewing on the
restaurant’s website.

Why it’s awesome: This is a fun project
for guests and also gives Catch 122 a
beautiful database of photos of their menu
items. It gives guests an opportunity to
participate and is also free marketing for
the restaurant.

PAGE
15 NEXT PAGE >>