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So you’re probably saying to yourself,
“Nick, what the hell is wrong with you?
You’re telling me all these great things about
direct mail and all these advantages over
e-mail and now your crazy ass is telling me
to get their e-mail!”
My answer to that - it’s about strategy
and using multiple medias to attract and
retain customers. There’s so much more
you can do when you get people to your
website and collect e-mails from direct
mail marketing.
1. You can get their e-mail and of course -
e-mail them!
2. You can get their e-mail and upload it to
Facebook custom audiences and advertise
directly and only to your e-mail list if you
choose (this is VERY profitable by the way
& keep in mind, the email must
be registered within Facebook of
course).
3. When they hit your website, you
can re-target them with banner
ads of your future promotions for
pennies on the dollar.
4. You can also upload those
e-mails to google ad words and
target ONLY your email list with banner
ads.
CONCLUSION
Don’t think that because of all the new
age technology and social media platforms
that are out, that direct mail is dead. It’s
not. It’s very much alive and profitable
when used the right way with the right
message.
Always remember, your marketing isn’t
“It’s about strategy and using
multiple medias to attract and
retain customers. There’s so
much more you can do when you
get people to your website and
collect e-mails from direct mail
marketing.”
about winning awards for design and
style, it’s about persuading your prospect
or customer on why
your offer or promotion
is perfect for them and
better than any other
alternative that they have.
As a reminder, go back to
number 4 in the advice I
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gave you at the top.
When using direct mail, no matter what
call to action you use, try to figure out
a way to get that e-mail address
because there are several
ways you can market to them
inexpensively. Be strategic!
If you’d like to test out a direct
mail campaign but have someone
to look over your shoulder and
guide you to get the best ROI
possible, send me an e-mail to
Nick@BarRestaurantSuccess.com
and let me know what your goals are and
maybe I can help.
WRITTEN BY: NICK FOSBERG
www.BarRestaurantSuccess.com
President Bar & Restaurant
Success
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