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2) OFFER EXCLUSIVE
COUPONS TO SOCIAL
FOLLOWERS

Who: A-Aki Sushi & Steakhouse

What: When fans “Like” A-Aki on
Facebook, they are offered an exclusive
coupon for $10 off their next order.

Why it’s awesome: This strategy is
awesome for a couple of reasons. First,
A-Ali is rewarding their social media
network and showing their appreciation.
Additionally, discounts and coupons are
likely to be shared among friends and
can inadvertently increase the size of
the restaurant’s network overall. Most
importantly, deals like this drive business
to the restaurant. According to a study
from Whaleshark Media, 74% of active
coupon users indicated that they would be
likely to try a new brand if they received
a coupon or promotion code. If social
media followers come in because they
have a coupon, then the restaurant has the
opportunity to create a positive experience
and the chance to win their business again.

Here’s a tutorial on how to set up coupons
for your Facebook fans.

The manager’s diplomatic and helpful comment on this post inspired the reviewer to
slightly retract his harsh comment and to change his review from 2 to 3 stars.

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