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How To Catch More New Customers With This
Hook That Your Competition Wish They Had
ave you ever been extremely upset that you spent that is to make a sale. Not to win awards for how great it looks.
thousands of dollars marketing your business to create It’s to put money in your registers, while also providing a great
Ha sales boost but then come up with very little results? experience, a great value to your customers.
Don’t worry you’re not alone.
I want to tell you a quick story about a fisherman, Captain John
Today it’s more important than ever to know how to attract Rade, and his greatest secret to catching fish. Captain John
new customers and promoting your prices and specials just was from the Long Island area and to understand how great a
doesn’t do it today. Studies show we see, hear, or watch over fisherman he was; you should know that government agencies
5,000 marketing messages a day and we avoid 99% of them like regulate fishing. For sports anglers the number of fish you can
the plague. We can now listen to our favorite music without catch is low.
commercials for a few bucks a month. We can get all our favorite
news headlines without ads. We can watch all our favorite shows For commercial fishermen, who earn a living from the sea,
while skimming past commercials. the limits are much higher. I say this because captain John is
a commercial fisherman, who specializes in catching fish for
Do you see where this is going? Today, I’m going to tell you a living to sell to restaurants and fish markets. But he’s a rare
how to catch more customers with a secret hook that your type of commercial fisherman. He’s what’s called a “Pinhooker,”
competition wish they had. which means he doesn’t rely on the usual commercial fishing
methods. No big nets, no long lines with hundreds of bait
The Big Question… hooks.
What Is Advertising Really? He just goes out in his motorboat with a rod and reel and hooks
his fish one at a time. Yet he always comes back with hundreds
of pounds of fish. On a typical Saturday, The Viking Starship, a
First things first. Do you know what advertising really is? big party boat takes out 50-60 fisherman. Captain John Rade will
Advertising is multiplied salesmanship, did you hear that, usually out fish these 50-60 fishermen combined, fishing from
salesmanship. It has one purpose and one purpose only and the same waters.
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