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The $10,000 Pot Of Gold St. Patrick’s
Day Promotion
How To Run The
t. Patrick’s day is always a pretty busy day for bars, even the
non-Irish bars. This special day gives everyone an “excuse” Promotion
Sto go out and drink as much green beer and Jameson as
they want, while soaking it up with some Ruben’s and corn beef
dinners. Since there were 3 games to play and to pro long this as much as
possible, we did one game per hour. For every drink or food item
Today I’m going to give you a promotion I ran at one of my bars we served, people would get one raffle ticket. We would then
2 years back. It’s called the “Pot Of Gold” Promotion and this can pull a raffle ticket and that person would get to participate.
work for any bar and could work for some restaurants depending
on the layout and atmosphere. We had 20 big envelopes made with a black pot of gold on the
outside of them and we stuck each of the security envelopes from
Pot Of Gold St. Patrick’s the insurance company in the festive envelopes. To make sure
everyone could see, we posted those envelopes up on our wall.
Day Promotion Again, to win the $10,000 they had to pick the exact 3 winners.
Of course the odds are in their favor so to make sure everyone
What I did was I reached out to a company called Odds On is a winner, Odds On Promotion printed up other prizes for us to
Promotion and they have this game that they will insure for any put in those envelopes such as a free meal, gift cards, t-shirt, etc.
amount of money you want, This way if they open a non-winner from
where you get 3 different the very start, they still have some hope
games, and each game consists Our greatest weakness lies in to win some cool prizes.
of 20 envelopes. giving up. The most certain
Inside of each group of 20 is 3 way to succeed is always to The Cost To Run
winners. If you pick ONLY the try just one more time. This Promotion
3 winners, you would win the
$10,000 (or any amount you
choose) that is insured by Odds Thomas A. Edison The insurance alone was around $700
On Promotion. for the $10,000 insurance but we had
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