Page 11 - BRS - 010_04
P. 11
where you can then run ads ONLY
to your customer list on Facebook.
This brings a massive ROI because
now you’re only marketing to
people who’ve personally said they
want to do business with you.
I could give you several more reasons
but I think you get the point. The most
profitable people to market to on the
planet are people who personally give
you their information in exchange to
do business with you over marketing
to people who’ve never heard of you
or done business with you.
FACEBOOK’S NEWEST
SECRET WEAPON
One of the biggest problems we all
face when trying to collect e-mail Good news. Facebook has made it Facebook gives you the option to get
addresses is getting the correct e-mail even easier for us. A bullet proof way a lot more information as well. You
address from customers. Some people to capture information on auto pilot can get gender, age, phone number,
give fake information, which is why without getting fake information. occupation, and so much more!
you should always make sure you
do a double opt in on line. Meaning Facebook has just recently launched Keep in mind though, the amount of
after they give the e-mail, they have “Lead Ads.” This is where you can people who want to give you more
to go to their e-mail and click a link in target your perfect audience with an detailed information about themselves
that first e-mail to confirm you have offer and when they click to receive, a is limited. So keep it to just 2-3 pieces
the right e-mail. Then after that, you second screen pops up with their first of information.
deliver the goods. name, last name, and e-mail address
in a form. All they have to do is click If you want to get more, then run a
submit and boom, that information is 2nd campaign to these leads after
then sent to you. you’ve built trust and relationship with
them. That way they will be more than
Let’s walk through how this would willing to give you that information.
look.
HOW I USE THIS
Here are two different ads. One STRATEGY IN MY CLIENTS
targets males and the other targets BARS & RESTAURANTS TO
females. Notice the images, the BOOST SALES & PROFITS
headlines, and copy. Remember,
there’s no one size fits all offer. If you - AND HOW YOU SHOULD
want to get the best results, you have TOO
to target specific groups with the right
offers and right messaging. When people sign up to a lead ad,
we have built a custom feature to
Then, after they click “download” add that customer to our marketing
or “sign up”, (you can choose from automation system automatically (To
various options) they are taken to a get the leads otherwise, you have to
2nd screen similar to this where all download from Facebook and upload
their Facebook information is auto to your system yourself). As they are
populated and easy for them to just added automatically, we send them
click submit. an e-mail or text (depending on the
strategy we are using) with their offer
PAGE
11 NEXT PAGE >>
