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Step One:

What’s your goal?

Are you trying to pick up a specific night of the week? Are you
trying to attract new customers? Are you trying to get existing
customers coming back in more often? Are you trying to increase
numbers by “x”? Do you have live entertainment coming in and
you’re trying to pack the house?

Figure out what you’re after first. Think with the end in mind. Then
move on to step two.

Step Two: Map Out How

You’ll Reach The End

So you want to double your Wednesday nights? Ok, so how are
you going to do that? First think of who you are going to target doing what THEY want and NOT what the market wants. That’s a
that is most likely to come in on Wednesday nights. And are these recipe for failure. Some owners know they should ask but they let
Wednesday nights from 5-9 or is it 10-2 (bar example here)? their damn ego get in the way. “What do they know about the bar /
restaurant business. I’m the owner. I know it all! They can’t help me!”
Depending on your answer, you’re dealing with two totally
different demographics of people to go after. So first get clear on I’m sure one of your competitors is like this huh? haha. There’s one
the WHO. in every city!

The offer: After you know exactly WHO you are trying to attract, Step 3: How Do You Get
put yourself in their shoes and think of what will attract them to
come into your doors on Wednesday night. Not sure? Don’t worry, The Word Out,
that’s actually a good thing. In A Profitable Way?

Here’s Why…

Now that you have a goal in place, the crowd you’re after, and the
Ultimately what is going to get you to your goal faster then offer or promotion that is going to drive your crowd in the door,
anything, is giving your customers what they want, right? So ASK you now have to get that word out.
them! Anytime I have a promotion that is losing it’s flair after a
period of time, it’s time to go back to the drawing board! Easiest way is to of course hit your customer list with texts,
e-mails, and targeted Facebook ads.
I send out an e-mail to my list
and give them 2-3 ideas I have But lets say you want NEW
in mind and let THEM decide! I believe we can accelerate customers to come in for
Or I’ll ask for their opinions if this promotion. This is
they have something else in our acumen, performance where you go back to step
mind. Why? Because they are two with WHO you’re trying
the ones who are going to help and success by leveraging to attract and figure out
me reach my goal! They are the our associations and where are the best places
ones telling you whether they to put your offer, your
will cover for this promotion or spending time with people message, so they see what
not. better than us. you have to offer.

You’ll get so much value from Robin S. Sharma If it’s an older demographics,
just asking your customers for their would it be newspapers? Mailers?
input. Where some owners go wrong is

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