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If it’s younger, social media and digital marketing would of course There’s a lot more information you can get with this but this is just
be your best bet. a start to see age, gender, etc.

But lets say you have a country band coming in, maybe doing an Step 4: Take Action
e-blast, banner ads, and targeting people on Facebook who LIKE
country music would be your best bet.
Now that you’ve got all 3 steps in place, now it’s time for the final
I have yet to make any money from radio. Not saying it won’t work one. Take action. Get the word out there using the smartest traffic
for others but it’s almost impossible to track your marketing dollars sources that’s going to allow you to hit your target market. Don’t
telling someone about an event on the air unless you try to drive forget, your goal isn’t to go after the masses.
them to a specific web page.
It’s to go after ONLY the people who are likely and willing to
Which then you gotta think, as busy as people are tweeting and come in. And that ALWAYS starts with your customer list. From
commenting on Facebook while driving their car, listening to the there you go after “cold” traffic, people who are not frequent
radio, smoking a cigarette….. chances are they are not going to customers.
remember to go to that website.

Quick Tip: INTERVIEW BY: Nick Fosberg

www.barrestaurantsuccess.com
Not exactly sure on the demographics of the people who LIKE
doing business with you? Jump into your Facebook insights and President Bar & Restaurant
see for yourself. Here you’ll see one of my bars demographics. Success

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