Page 20 - BRS - 010_04
P. 20

You can force them or persuade them. You       Let me give you a quick example. Let’s         be. Then I’d say, “Wouldn’t you rather
         may have heard me say this before and if       say I’m a restaurant owner trying to           be catered to, relax, have an amazing
         you have, this is worth hearing 100 times      get someone in for a one-time dinner           experience, and eat a meal that tastes 10
         over.                                          promotion at full price. First thing I do is   times better than your own cooking?”
                                                        think of why people go out to dinner vs
         As you know you can’t force people to do       staying at home (when it’s not a special       Then they start saying to themselves, this
         business with you, but you can persuade        occasion like a birthday or something alike.)   sounds like a much better alternative!
         them right?                                                                                   This type of message is going to persuade
                                                        Convenience and experience are the main        someone to not sit at home and instead take
         So that’s the secret to maximizing the ROI     two, right? People get home from work          the better option, wouldn’t it? This type of
         on your marketing dollars. Your                                                                       message will get you 3 times the
         advertising must persuade your               “....that’s the secret to                                results than just slapping your special
         customer and that’s what bar and                                                                      and price within your marketing.
         restaurant owners are NOT being              maximizing the ROI on your
         taught or told in our industry.              marketing dollars. Your                                  This type of persuasive marketing,
                                                      advertising must persuade                                marketing that makes a sale, can
         I have yet to hear that from any                                                                      easily bring you tens of thousands
         other expert. I have yet to read             your customer and that’s                                 of dollars in extra sales and
         that on any major website in our             what bar and restaurant                                  attract double the amount of new
         industry. There’s no denying that            owners are NOT being taught                              customers you’re after.
         that is the truth about profitable
         advertising. If you’re asking                or told in our industry..”                               This week I’m hosting a masterclass
         someone to do business with you,                                                                      that will walk you through how
         there’s only 2 ways, and your only option is   after a long day and the last thing they       my clients are using persuasive marketing
         to persuade. There’s no other alternative!     want to do is prep their dinner for 30         messages and promotions that bring them
                                                        minutes, cook for 30 minutes, then clean       $10,000 in sales or more, just from using
         But now the question is “how do you use        up for 30 minutes.                             e-mail and Facebook posts. If you want to
         persuasion in your advertising that triples                                                   see the offers and the 3 step marketing plan
         the response of your advertising dollars?”     When I understand multiple ways why            they are using to make this happen, join me.
         There’s several ways, but I’m going to         my target market would want what I have        Click the masterclass link below and I hope
         give you the one I use most. I use a little    to offer, I know what I need to say in my      you got some value from today’s video.
         formula called “Problem, agitate, and solve.”  advertising. I’d bring up
                                                        the problem of coming
         This is where you bring up a problem that      home after work and
         they could be facing in their life and then    spending all that time to                          WRITTEN BY: NICK FOSBERG
         you agitate it and dig deeper into their       prep, cook and clean and                           www.BarRestaurantSuccess.com
         emotions, racking up the pain, and then        then I’d agitate it a bit                          President Bar & Restaurant
         giving them a solution to their problem,       more with how annoying                             Success
         which that solution is you, your offer.        and frustrating that can

































                                                                            PAGE
                                                                            20                                                NEXT PAGE >>
   15   16   17   18   19   20   21