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where you’re building buzz in the marketplace because now, these
                                                                                customers are becoming your best brand ambassadors, and that’s
                                                                                what builds a brand. So the whole thing comes full circle, and I call
                                                                                that capturing lightning in a bottle. And it’s all in one program called
                                                                                Sales Stars.


                                                                                Nick:
                                                                                That sounds awesome, Roger. Where can people go to check that
                                                                                out, get more information on it, and get that implemented into their
                                                                                business?


                                                                                Roger:
                                                                                It’s as easy as going to my website at www.RestaurantRockstars.
         Nick:                                                                  com.
         That’s awesome, great feedback. Why don’t we get into your sales
         superstar system, and give us a little bit of insight on what that’s all   Nick:
         about and how that really benefits a restaurant or bar owner.          Well, I appreciate it, Roger. I think that was a great interview. I learned
                                                                                a lot. I’m sure everybody else on here who reads it is going to get a lot
         Roger:                                                                 of value from it. There are a lot of good pointers there. So I appreciate
         It’s all encompassing and it’s all inclusive, and it’s an online system   it, and if there’s anything else you want to add that maybe I missed
         that’s available 24/7. And it’s turnkey, because we recognize that     that maybe you think would be important to go through, let me know.
         owners and managers are putting out the daily fires. It’s the business
         of 1,000 details, and I’ve often noticed that training is the first thing   Roger:
         that gets neglected. So I’ve put 20 years of sales and hospitality     I’d like to end this by encouraging your audience that I am available
         training into a four-module program that they can watch and then       to people via email. I love to answer questions in the restaurant
         they can put their entire staff through. On top of that, the module    and hospitality business. I’m so passionate about it, so I field email
         four at the end is a bonus module of all the 20 to 25 proven           questions with no obligation. If you’ve got a challenging business
         training exercises for pre-shifts that have literally doubled sales and   question affecting your restaurant or bar, you can email me at
         wowed my customers. There’s teambuilding, there are contests,          Roger@RestaurantRockstars.com. Or if you go to my website, there’s
         and there are incentives. There are all sorts of things that reinforce   a voice recorder function where you can leave me a voice message
         the concepts learned in the first three modules that start with basic   and I can reply via voice message. So those two options are always
         hospitality, that start with the dream team building, and move into    available. And there are lots of free release sources at that website. I
         sales and service – that go together. The third module is really about   do a weekly podcast called Rock Your Restaurant. It’s service advice
         communication, teamwork, and elevating your hosts and your bus         and financial tips that will help systemize and maximize your profits
         staff to have choreographed service with your service team, which      in restaurants. And we’ve got a number of programs besides Sales
         means your hosts can make suggestions that lead to sales. Your bus     Stars that really help systemize a business and help take it to the
         staff should be making suggestions and acting as servers and wait      next level.
         staff in training.
                                                                                Nick:
         So the whole program elevates the team to just put the guest’s best    Awesome. Well, I appreciate it, Roger. Thank you.
         foot forward. Think of it this way – I’ve always believed that the
         restaurant business is show business. It’s all about entertainment,    Roger:
         and this system trains your front of house staff to be actors and      Thank you very much, Nick. It was a pleasure. Thanks for inviting
         actresses on stage delivering amazing, memorable experiences and       me.
         telling your guests everything that’s great about your restaurant that
         they’re going to enjoy. And it’s really a soft sell approach because
         again, it comes from education and information and entertainment,                                 INTERVIEW WITH: ROGER BEAUDOIN
         and it’s a lot of fun. And I call this lightning in a bottle because                              www.RestaurantRockstars.com
         pretty soon, the staff are having more fun and making more money,                                 Founder of the Sales Stars Server
         and the customers are spending more money and having more                                         Training Program
         fun. When that happens, your customers are coming back again                                                                     
         and again, and that’s where your repeat business comes in. That’s











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