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Expert Interview with

 MIKE GANINO
How To Create A Magnetic Culture

That Builds Your Brand, Drives Your

Business, & Makes Your Team Outstanding

Nick: brand? For our readers, I’m always about marketing and promotions,
For today’s interview, we have Mike Ganino with us, and we’re going and that’s my thing. But I wanted to get you on the line and do this
to talk about how to create a magnetic culture that builds your brand, interview with you because culture and your staff, all of that is very
drives your business, and makes your team better. Mike, are you on the important to building your business. I thought you were the best person
line? How are you doing today? to go to for that. So why is culture so important to our brand?

Mike: Mike:
I’m great. I’m actually working on some book stuff, so this is a great We spend so much time thinking about the brand or the work that
little break from that. you do with folks to get butts in seats and get people to the bar or
restaurant. But if what happens to them there isn’t positive, if what
Nick: happens to them there doesn’t match what you promised – whether
Awesome. Have you got a new book coming out? you’re doing social media or press or whatever it is – then it really
doesn’t matter how much work you spent on a website or designing
Mike: a logo or reaching out to them with social or with paid media.
Yeah, I’m working on a book called Culture Kitchen: Recipes for
Building a Great Brand, pretty much around all the stuff we’ve been So you’ve really got to nail what happens in your location. And
talking about. I think we can all agree from being in the industry on every side
that it doesn’t happen because there’s a memo or a tersely worded
Nick: letter about how we need to be nice to customers and give better
Cool. Why don’t we start out with: why is culture so important to our service. It happens because of the culture in that restaurant or in

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