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01   Executive           05   Demand             09   Hiring &            15   Sales              44   Technology &        51   Resources          55   Directory
                                                                                  Sales
                                                         Hiring &
                                 Demand
                                                                                                           Technology &
        Executive
                                                                                                                                   Resources
                                                                                                                                                            Directory
        Summary
                                                         Training
                                                                                  Management
                                                                                                          Experimentation
                                 Generation
                                                                                  Management
                                                                                                           Experimentation
                                 Generation
        Summary
                                                         Training
       Demand Generation: An Important Function Of Marketing
          Its key objective is to create
          demand for a business’ product
          or service, most often through a

          targeted nurture campaign that

          engages prospects throughout


          their buying journey.



          A successful demand generation program

          results in higher quality leads being passed to
          sales: leads that are at the point in their journey
          that they are ready to buy. Demand generation

          campaigns can be deployed successfully in both
          B2B and B2C environments, the ultimate goal

          being to create long-lasting relationships with a
          customer. N3’s Perseus Program relies on a new
          and proven model of success.  This section will                                                                                                                   Confidential. For Microsoft Office 365 Internal and Channel Partner use only. Confidential. For Microsoft Office 365 Internal and Channel Partner use only.

          review modern demand generation and the
          Perseus Program’s process, what makes it

          unique, and why it is successful.










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