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01 Executive 05 Demand 09 Hiring & 15 Sales 44 Technology & 51 Resources 55 Directory
Sales
Hiring &
Demand
Technology &
Executive
Resources
Directory
Summary
Training
Management
Experimentation
Generation
Management
Experimentation
Generation
Summary
Training
Demand Generation: An Important Function Of Marketing
Its key objective is to create
demand for a business’ product
or service, most often through a

targeted nurture campaign that

engages prospects throughout

their buying journey.

A successful demand generation program

results in higher quality leads being passed to
sales: leads that are at the point in their journey
that they are ready to buy. Demand generation

campaigns can be deployed successfully in both
B2B and B2C environments, the ultimate goal

being to create long-lasting relationships with a
customer. N3’s Perseus Program relies on a new
and proven model of success. This section will Confidential. For Microsoft Office 365 Internal and Channel Partner use only. Confidential. For Microsoft Office 365 Internal and Channel Partner use only.

review modern demand generation and the
Perseus Program’s process, what makes it

unique, and why it is successful.

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