Work built for production.
Production Intelligence
Production Intelligence maps the point where design decisions become irreversible.
Projects
Selected editorial projects representing long-form publishing work developed as coherent design systems under real production conditions.
Brand Typography
Typography that doesn't just communicate – it defines the brand. Each typeface is crafted as a unique visual asset, never mass-produced.
Cactus – The Living Cactus Typeface
The world's only typeface shaped from real cacti – organic, sharp, inimitable.
Why Custom Type Matters
Off-the-shelf fonts are shared by thousands of brands. Custom typefaces like Cactus are designed as one-of-a-kind assets: they carry no baggage from other projects and signal that the brand invests in identity at a fundamental level.
Cactus was developed from real cactus specimens – each glyph reflects organic texture and structural integrity. The result is a typeface that cannot be replicated by standard font libraries.
Benefits
- Unique visual identity – no competitor uses the same typeface
- Full control over character set, weights, and licensing
- Typography that supports brand story (e.g. organic, natural, bold)
- Scalable asset for print, web, and packaging
Want a typeface that speaks only for your brand?
Experience
Experience is not a timeline. It's a list of things that didn't go wrong.
Production Environments
My work spans publishing systems where layout decisions directly affect cost, logistics, and production stability:
- High-volume textbook production with fixed print signatures
- Licensed international co-productions with strict technical standards
- Complex typographic books with non-linear structures
- Multilingual publishing systems across multiple scripts
- Children’s books with color, safety, and reproduction constraints
- Encyclopedic and reference works requiring structural consistency
Responsibilities Beyond Design
My role regularly extends beyond visual design into production-critical decision-making:
- Pagination control under fixed production limits
- Typography optimization to reduce page count without loss of readability
- Pre-press diagnostics and recovery of rejected files
- Stabilization of multilingual layouts across editions
- Color behavior control for long and repeat print runs
- Anticipation of press-side problems before they occur
When Failure Is Not an Option
Some projects allow testing and correction. Others do not.
In those environments, experience means knowing exactly where creative freedom ends and production law begins.
Experience is rarely visible in the layout.
It becomes visible only when nothing goes wrong.
About
Editorial systems built on structure, typography, and decisions that must hold once production begins.
Goran Skakic
Book and production systems designer.
30+ years in publishing.
250+ textbooks.
1000+ books in print.
Multilingual production across 40+ languages.
Work includes structurally complex titles such as House of Leaves, and large-scale reference systems including the Larousse multi-volume encyclopedia (3000+ pages).
Production is not treated as layout.
It is treated as a system where typography, structure, and print constraints must hold under real conditions.
Custom typography is developed where required — including proprietary type systems not available on the market.
Responsibility extends to the point where decisions become irreversible.
Errors are not corrected after printing.
They are prevented before.
References
Observations and evaluations provided by editors and publishers following completed projects.
Marjory Bancroft
Director and owner of Cross Cultural Communications, Marilend, United States...however, now comes my biggest problem, the one I have been agonizing over for a week: you are the designer who has given me the biggest headache of my life. Why? Your design is too beautiful to turn into two-thirds b&w pages and I am not rich enough to swallow the cost of all color. When I asked for you to make a beautiful book I did not see the trouble I was making for myself when you succeeded!!!! To choose which pages to turn b&w is like killing your babies.
Madeline Zech Ruiz
Author of a cult book "I Married a Dick Doctor Who Fixes Woman Too", McAlen, Texas, US"Goran, is head and shoulders above the rest when it comes to top quality work and total professionalism. His attention to detail and timely delivery of a finished project should be the standard for others to live up to. Goran was fantastic to work with and his work speaks for itself!!!!"
Etan Boritzer
President of Veronica Lane Books, LA, CaliforniaWe love working with Goran Skakic and his team! Goran has provided professional, reliable and creative design work for our print books, ebooks, promotional materials and website. His team works quickly and they are really cheerful people, happy to make changes until all is perfect! I recommend Goran to publishers, web developers, commercial and industrial clients seeking expert design work!
Tania Skandalaki
Senior Editor Southeast Europe at DeAgostini, Athens, GreeceDuring the years of our kind cooperation, Mr Skakic was working as DTP packager, being responsible for the most important publishing projects in Balkans. We had an excellent and creative collaboration, as Mr Skakic combines knowledge, education and professionalism. Consistency, integrity and team work are the main characteristics of his professional profile. I am sure that the uniqueness and the authenticity of his character, as a personality and as a colleague, but also the substantial professional experience will be a stepping stone for even further achievements in the future.
Get in Touch
For editorial projects that require production stability, structural clarity, and long-form consistency.
- Based in CET (UTC+1). Usually responding within 24 hours.
- Available for English, German, and Serbian-speaking projects.